{
  "title": "Read about our heritage, purpose and vision",
  "kind": "reference",
  "company": "Struers",
  "category": "Lapping, honing & superfinishing",
  "parameters": {
    "Language": "English"
  },
  "language": "en",
  "source_url": "https://www.struers.com/en/about-struers/our-mission-vision-and-purpose",
  "content_html": "<h2>Welcome to our core story</h2><p>At Struers we have ensured certainty and helped our customers excel for more than 149 years. Our focus has been materialography and today we are the global leader within this field. But why is this? What is it, that separates us from our competitors? <br><br>The essence of the Struers brand is encapsulated in our vision, values, purpose, image, and mission. Each of these parts guide our actions, for example when we improve products and services, or develop new ones; when we serve our customers; how we behave as an organization; and the way we contribute to the betterment of society and our environment.</p><img src=\"/files/struers-file-4d394dd73cbe3b9f1bc420fc/raket-ensuring-certainty-hero-1600x500px_7078d32f.jpg\" alt=\"\" loading=\"lazy\"><p><video width=\"1000\"><source src=\"/files/struers-file-ef210c4ab0be8bdd7dbde9e7/mission-video.mp4\" loading=\"lazy\"></source></video></p><h2>CURIOUS ABOUT MORE</h2><p><img src=\"/files/struers-file-9fd5983d9d6d55419c2f2285/670x720px-Struers-150-anniversary-ensuring-certainty-metallography-sample-preparation-blue.jpg\" alt=\"Your Image\" loading=\"lazy\"> <br>Struers is a global company with a strong heritage, a large product portfolio within metallographic preparation, an insightful materialographic philosophy and most importantly highly skilled and motivated employees. <br><br>We invite you to get a better understanding of our world by reading more at the below pages. Happy reading.</p>\n<ul>\n<li><a href=\"/records/struers-read-about-our-heritage-purpose-and-vision-struers-com-60567\" rel=\"noopener noreferrer\">Our Mission, Vision, and Purpose</a></li>\n<li><a href=\"/records/struers-struers-ensuring-certainty-for-your-preparation-process-struers-com-60568\" rel=\"noopener noreferrer\">Ensuring Certainty</a></li>\n<li><a href=\"/records/struers-who-is-struers-how-can-be-help-you-to-grow-struers-com-60566\" rel=\"noopener noreferrer\">Corporate Overview</a></li>\n<li><a href=\"/records/struers-struers-global-supplier-of-metallographic-preparation-solutions-struers-com-60569\" rel=\"noopener noreferrer\">Our Global Presence</a></li>\n<li><a href=\"/records/struers-be-inspired-by-cases-about-materials-and-preparation-struers-com-60571\" rel=\"noopener noreferrer\">Case Stories</a></li>\n<li><a href=\"/records/struers-struers-the-journey-and-history-of-metallographic-preparation-struers-com-60565\" rel=\"noopener noreferrer\">History of Innovation</a></li>\n<li><a href=\"/records/struers-learn-about-struers-values-and-how-to-work-for-struers-struers-com-60607\" rel=\"noopener noreferrer\">Working at Struers</a></li>\n</ul>\n<p> </p><h2>Read about our heritage, purpose and vision | Struers.com</h2><p>We have supported our customers to excel for 150 years. Today, we are the global leader in materialography. But why is this? What is it, that separates us from our competitors? The essence of our brand is encapsulated in our vision, values, purpose, image, and mission and guides all our actions, from innovation to serving customers.</p>",
  "summary": "We have supported our customers to excel for 150 years. Today, we are the global leader in materialography. But why is this? What is it, that separates us from our competitors? The essence of our brand is encapsulated in our vision, values, purpose, image, and mission and guides all our actions, from innovation to serving customers.",
  "sections": [],
  "updated_at": "2026-10-17"
}